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PocketHealth.com
Project Overview
55% → 92%
Lighthouse Score
Performance improvement
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PocketHealth faced significant growth challenges with conversion optimization, technical performance, and data-driven decision making that were limiting their ability to scale user acquisition effectively.
Sign-up conversion rates were plateauing at 650K with declining month-over-month growth
Legacy landing pages with poor performance, slow load times, and SEO issues
Limited A/B testing infrastructure and analytics tracking across 300+ pages
Individuals seeking easy access to their medical imaging and health records
Medical practices and clinics wanting to onboard PocketHealth for their patients
A comprehensive toolkit for growth engineering, combining analytics, testing, and design tools to enable data-driven optimization and rapid experimentation.
A systematic approach to design engineering combining patient-centered research, mobile-first optimization, and outcome-driven experimentation to improve healthcare accessibility and user experience.
User research, analytics analysis, and competitive benchmarking
Systematic experimentation framework using Google Optimize
Rapid prototyping and testing cycles in Figma
Performance optimization and analytics integration
Systematic optimization of user journeys through data-driven design decisions, A/B testing, and mobile-first approaches to maximize conversion rates.
Patient-focused conversion optimization with mobile-first approach
Clear patient-centered messaging and benefits
Key Improvements:
Simplified healthcare language
Trust indicators
Patient testimonials
Optimized for 61% mobile user base
Key Improvements:
Touch-friendly CTAs
Readable typography
Fast loading
Healthcare provider endorsements and patient reviews
Key Improvements:
Provider logos
Patient success stories
Security badges
Clear next steps for patient registration
Key Improvements:
Prominent CTA buttons
Progress indicators
Benefit reinforcement
100+ responsive templates for high-traffic campaigns
Modular component-based landing page architecture
Key Improvements:
Reusable components
Dynamic content
A/B test variants
Data-driven content optimization for different audiences
Key Improvements:
Persona-specific messaging
Dynamic CTAs
Localized content
Optimized for speed and SEO across all templates
Key Improvements:
Lazy loading
Critical CSS
Image optimization
Comprehensive tracking for all template variations
Key Improvements:
Event tracking
Conversion funnels
Heatmap integration
Mobile-first design optimization for 61% mobile user base
Experimented with bottom navigation for better mobile UX
Key Improvements:
Thumb-zone optimization
Quick access to key features
Reduced cognitive load
Optimized for mobile touch interactions
Key Improvements:
44px minimum touch targets
Gesture-friendly design
Haptic feedback
Fast loading for mobile networks and devices
Key Improvements:
Compressed assets
Lazy loading
Progressive enhancement
Comprehensive testing across mobile devices
Key Improvements:
Real device testing
Network simulation
Mobile accessibility
Applied fundamental UX laws and conducted systematic heuristic evaluation to improve PocketHealth's usability and patient experience.
Users spend most of their time on other sites, so they prefer your site to work the same way
Implemented familiar healthcare portal patterns and standard navigation conventions
The average person can only keep 7±2 items in their working memory
Simplified navigation to 5 main sections and chunked information
The time it takes to make a decision increases with the number of alternatives
Streamlined patient onboarding with progressive disclosure
The time to acquire a target is a function of the distance to and size of the target
Optimized mobile touch targets to 44px minimum
No loading indicators
Clear loading states and progress indicators
Technical medical jargon
Patient-friendly language
Limited navigation options
Clear breadcrumbs and escape routes
Applied fundamental UX laws and outcome-driven design principles to create patient-centered experiences.
Users spend most of their time on other sites, so they prefer your site to work the same way as all the other sites they already know.
Implemented familiar healthcare portal patterns and standard navigation conventions to reduce learning curve.
The average person can only keep 7±2 items in their working memory at one time.
Simplified navigation to 5 main sections and chunked information into digestible pieces to reduce cognitive load.
The time it takes to make a decision increases with the number and complexity of choices.
Streamlined patient onboarding with progressive disclosure and clear primary actions to speed decision-making.
The time to acquire a target is a function of the distance to and size of the target.
Optimized mobile touch targets to 44px minimum and positioned CTAs in thumb-friendly zones for better usability.
My approach at PocketHealth aligned with outcome-driven design principles, focusing on measurable patient outcomes rather than just interface aesthetics.
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Results & Impact
Measurable outcomes from systematic growth engineering, demonstrating the impact of data-driven optimization and user-centered design on business metrics.
Key Achievements
Conversion Growth
Sign-up conversions increased by 69% through systematic optimization
Performance Optimization
Google Lighthouse score improvement through technical optimization
SEO Excellence
SEO health score improvement using Ahrefs optimization
Analytics Implementation
Pages with comprehensive analytics tracking and event monitoring
Project Timeline
Research & Analysis
Testing & Optimization
Scale & Results