PocketHealth.com

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Design Engineering Case Study

Design Engineering at PocketHealth.com

Boosting sign-up conversions from 650K to 1.1M through mobile-first design, outcome-driven optimization, and patient-centered UX engineering.

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Project Overview

55% → 92%

Lighthouse Score

Performance improvement

Design Engineer

Role

Growth team at Series B

Mobile-First

Focus

61% mobile users

69% Growth

Impact

650K → 1.1M conversions

55% → 92%

Lighthouse Score

Performance improvement

Design Engineer

Role

Growth team at Series B

Mobile-First

Focus

61% mobile users

Patient-Centered Design

Mobile-First Approach

Outcome-Driven

Executive Summary

Key Metrics & Expected Outcomes:

650K → 1.1M sign-up conversions
+17% monthly conversion rate improvement
55% → 92% SEO score improvement
+30% Google Lighthouse performance
300+ pages with analytics tracking
100+ responsive landing page templates

Problem Statement

PocketHealth faced significant growth challenges with conversion optimization, technical performance, and data-driven decision making that were limiting their ability to scale user acquisition effectively.

Key Challenges

User Personas

Tech Stack & Tools

A comprehensive toolkit for growth engineering, combining analytics, testing, and design tools to enable data-driven optimization and rapid experimentation.

Analytics Tools

Google Analytics: Conversion funnel analysis and user journey tracking
Amplitude: Advanced user behavior analytics and cohort analysis
Hotjar: Heatmaps, session recordings, and user feedback
Google Tag Manager: Event tracking and analytics implementation

Testing Platforms

Google Optimize: A/B testing, multivariate testing, and redirect tests
Figma: Design prototyping and user testing
Ahrefs: SEO testing and optimization
Google Lighthouse: Performance testing and optimization

Design Tools

Figma: End-to-end design process and collaboration
Notion: Kanban project management and documentation
Miro: Collaborative whiteboarding and user journey mapping
Material Design: Google's design system for consistent UI patterns