Hi, I'm KaranA Design Engineer from Toronto
I design and build conversion-driven digital experiences that bridge user needs with business goals through data-driven design and frontend engineering.
About Me
Design Engineer specializing in rapid prototyping with modern AI-powered tools and conversion optimization through data-driven experimentation.
I'm a Design Engineer selected into Next AI (Canada's top AI accelerator with <1% acceptance rate). I specialize in rapidly building prototypes using modern AI-powered development tools and component libraries, then optimizing conversions through comprehensive experimentation platforms.
At Pocket Health (Series B), I boosted sign-up conversions from 650K to 1.1M using advanced A/B testing and data-driven UX improvements. I build scalable React applications with reusable design system components for rapid iteration across any tech stack.
Mentorship Reviews
650K → 1.1M Conversions
Boosted sign-up conversions at Pocket Health using experimentation tools and data-driven UX optimization
AI Community Leader
Leading Toronto's GenAI community with 500+ professionals, organizing cutting-edge tech meetups
Top 50 Mentor
Recognized as Top 50 Growth Design Mentor on ADPList, mentoring global UX Engineers
Featured Projects
A showcase of my recent work in UX design and frontend development.
A comprehensive UX case study for Toronto's fintech ecosystem platform featuring user research, design thinking, and behavioral economics principles.

Design Engineering case study - Boosting sign-up conversions from 650K to 1.1M through mobile-first design, outcome-driven optimization, and patient-centered UX engineering.

Latest Insights
Thoughts on UX design, frontend development, and the intersection of design and technology.








Get In Touch
Have a project in mind? Let's discuss how we can work together to create something amazing.
Send a Message
Let's Connect
I'm always excited to discuss new opportunities, collaborate on interesting projects, or simply chat about design and technology. Don't hesitate to reach out!
karanarjunb@gmail.com
Location
Toronto, Canada
Response Time
I typically respond to messages within 24 hours during business days. For urgent inquiries, feel free to mention it in your message.